Hercules Corp. (“Hercules,” “we,” or “us”) is strongly committed to protecting your privacy. We are dedicated to providing a safe online experience while offering the highest quality user experience.

This Privacy Policy (“Policy”) describes how we treat personal information on our websites, mobile applications, and other online products and services (collectively, the “Platform”) where the Policy is located. This Policy does not apply to our collection of employment-related information or mobile applications related to the Platform that are managed by third parties. This Platform is operated in the United States and intended for use by individuals who are located in the United States. By using our Platform, you agree to the terms of this Policy.

Notice at Collection

We collect information from you and about you. Here are some examples of the information we may collect, how we may use it, how we may disclose it and whether we share it for cross-contextual advertising purposes. We do not “sell” personal information collected from or about you.

Contact Information and Identifiers

What it may include: Your name, home or business mailing or billing address, personal or business email address, personal or business phone number, and social media profile information. We may also collect your birthdate, age, gender, and zip code.

How We May Collect It: Directly from you, passively, or from third parties.

How We May Use It:

• To run and improve our business, including our Platform
• To communicate with you, including for marketing purposes
• To provide and deliver the products and services you request
• To process transactions and send you related information, including confirmations and invoices
• To send you technical notices, updates, security alerts and support and administrative messages
• To personalize and improve the Platform
• To monitor and analyze trends, usage and activities in connection with our Platform
• For security purposes
• As otherwise permitted by law or as we may notify you

How We May Disclose It: Internally; with our service providers; with our business partners; for marketing purposes; with any successors to all or part of our business; to comply with the law or to protect ourselves; as requested or directed by you.

We Do Not “Sell” or “Share” This Information.

Commercial Information

Information that could identify you and relates to the services in which you are interested or have considered. We may also collect personal information about your laundry usage, history or tendencies. We Do Not “Sell” or “Share” This Information.

Financial Information

Your credit or debit card number, your checking or savings account number, or information related to your laundry payment Smart Card. We Do Not “Sell” or “Share” This Information.

Internet or Other Similar Network Activity

Unique personal identifier, online identifier, IP address, device identifier, browsing history, search history, and information regarding interaction with an internet website, application, or advertisement. We Do Not “Sell” or “Share” This Information.

Geolocation Data

Information relating to your general location based on your IP address. If you provide our mobile application with access to location services on your mobile device, we may also collect your precise location data, including through GPS. We Do Not “Sell” or “Share” This Information.

Personal Information Retention

We consider, on a case-by-case basis, a number of factors to assess how long personal information is retained. These factors include what personal information is reasonably necessary to (i) provide our products and services or administer our relationship with a consumer; (ii) protect our business, employees, organization and others; (iii) fulfill our legal and regulatory obligations; and (iv) investigate and address issues which may include safety concerns, potential security incidents or policy violations.

How We May Collect Your Personal Information

Directly From You when you:

• Create an account with us
• Participate in an interactive feature of the Platform
• Make purchases or request information about products, support or training
• Fill out a form or submit an inquiry
• Complete a survey or contact our sales or support team
• Interact with our social media pages

Information Collected Automatically: We may use tools such as analytics and cookies to collect information on our Platform.

From Third Parties: Our business partners, analytics vendors, companies that co-sponsor our promotions, and social media sites including Facebook.

How We May Use Your Personal Information

• Provide, maintain and improve our Platform
• Provide and deliver the products and services you request, including laundry services and Smart Card-related requests
• Process transactions and send you related information
• Respond to your comments, questions and requests and provide customer service
• Communicate with you about products, services, offers, promotions, and rewards
• Monitor and analyze trends, usage and activities in connection with our Platform
• Fulfill Hercules’ legal obligations and detect fraudulent transactions
• Personalize and improve the Platform

Your Privacy Rights

Notice: You can request that we disclose what personal information we have collected about you.

Deletion: You can request that we delete personal information about you which we have collected from you.

Correction: You can request that we correct inaccurate personal information that we maintain about you.

Opt-Out of Sale: We do not knowingly “sell” any personal information as we understand those terms to be defined under applicable law.

Right to Non-Discrimination: We are prohibited from discriminating against you if you exercise your rights under applicable law.

To exercise your rights, contact us at service@hercnet.com. Please include your name, email address, and state of residence, and indicate you are making a “Privacy Rights” request.

Additional Information for California Residents

If you reside in California, you have the right to ask us one time each year if we have shared personal information with third parties for their direct marketing purposes. To make a request, please send us an email at service@hercnet.com indicating that you are a California resident making a “California Shine the Light” inquiry.

Children Under 16

None of the information on the Platform is intended for the use of children under 16, and Hercules does not knowingly register any person or accept information from any person under the age of 16. If you are a parent or legal guardian and think your child under 16 has provided us with information, please contact us at service@hercnet.com. Please mark your inquiries “COPPA Information Request.”

Cookies and Electronic Communications

If you would like to limit the cookies and other tracking tools used on our Platform, please review your browser configuration. You can adjust your browser to control cookies to require your affirmative acceptance for new cookies, automatically reject cookies and/or delete or disable existing cookies.

Marketing Communications

We will take commercially reasonable steps to implement your opt-out requests promptly. You may still receive promotional e-mails from us for up to 10 days.

Security

The Internet is not 100% secure. We cannot promise that your use of our Platform will be completely safe. We encourage you to use caution when using the Internet. We use reasonable means to safeguard personal information under our control.

How to Contact Us

If you have any questions about this Policy or our privacy practices, please e-mail us at service@hercnet.com.

Hercules Corp., Attn: Privacy, 550 West John St., Hicksville, NY 11801

Changes in Policy

We will occasionally update this Policy as necessary to protect our users and to comply with a changing environment. If we make material changes to this Policy, or in how we use or collect your personally identifiable information, we will prominently post such changes prior to implementing the change.